The right website builder can make launching and managing your affiliate site much easier. Here’s a look at the best options available in 2024, with pros and cons for each.
1. WordPress (with Elementor or Divi)
WordPress is a highly flexible and popular platform for affiliate marketers. Elementor and Divi are page builders that integrate with WordPress, making it easier to customize layouts without coding.
Pros:
- Extensive customization options
- Thousands of plugins for SEO, analytics, and more
- SEO-friendly structure
Cons:
- Slightly steeper learning curve for beginners
- May require maintenance and updates
2. Wix
Wix offers a user-friendly, drag-and-drop interface, perfect for those looking to set up quickly. It’s less customizable than WordPress but offers attractive, modern templates.
Pros:
- Extremely easy to use
- Plenty of modern, responsive templates
- All-in-one solution (hosting, domain, etc.)
Cons:
- Limited SEO and customization features
- May not be ideal for larger, content-heavy sites
3. Squarespace
Squarespace is known for its beautiful templates and ease of use. It’s well-suited for those looking for a visually appealing site without spending hours on design.
Pros:
- Excellent design quality and user interface
- Simple, beginner-friendly setup
- Built-in SEO tools
Cons:
- Limited third-party integrations
- Fewer customization options than WordPress
4. Shopify
While Shopify is primarily an e-commerce platform, it’s popular for affiliate marketers who run blogs or review sites focused on products.
Pros:
- E-commerce focus makes it great for product reviews
- Built-in tools for sales and conversions
- High-quality templates
Cons:
- Monthly fees can add up
- Limited customization and plugin options for non-product pages
5. Weebly
Weebly is an easy-to-use platform that’s suitable for basic affiliate sites and blogs. It has limited features compared to WordPress but is fast and efficient.
Pros:
- Very beginner-friendly with drag-and-drop functionality
- Affordable pricing options
- Suitable for small affiliate sites
Cons:
- Limited SEO and customization features
- Smaller template selection
Final Thoughts
For affiliates, WordPress remains the best option for flexibility and SEO. However, for those who prefer a quick, user-friendly setup, Wix, Squarespace, and Shopify are strong alternatives, each with unique benefits.